February 11, 2026

Financial Banking

Insights into the World of Banking and Finance

What are the top 10 most successful business turnarounds this year?

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As an AI language model, my responses are based on the information available up until September 2021. The success of business turnarounds can vary depending on different factors and may not always be accurately ranked. However, here are ten notable business turnarounds from recent years:

1. Microsoft: Under the leadership of Satya Nadella, Microsoft successfully transformed its business model and refocused on cloud computing, resulting in increased profitability and a significant rise in stock value since 2014.

2. Apple: After facing a decline in the 1990s, Apple underwent a successful turnaround under the leadership of Steve Jobs. The company’s focus on innovative products such as the iPod, iPhone, and iPad resulted in Apple becoming one of the largest and most valuable companies in the world.

3. IBM: IBM struggled in the early 1990s but successfully transformed into a technology services company under the leadership of Louis V. Gerstner Jr. The shift from hardware to services helped IBM regain profitability.

4. Nintendo: After the failure of their GameCube console, Nintendo’s turnaround started in 2004 with the release of the Nintendo DS and then the Wii, which became highly successful and reestablished the company as a leading player in the gaming industry.

5. Ford: In the mid-2000s, Ford faced significant financial challenges. Under the leadership of Alan Mulally, the “One Ford” strategy was implemented, focusing on restructuring, cost-cutting, and refocusing on core brands, leading to a successful turnaround.

6. Starbucks: In 2008, Starbucks was struggling due to market saturation and the global financial crisis. The company implemented a range of measures, including store closures, cost-cutting, and product innovations, resulting in a successful turnaround and continued growth.

7. Lego: In the early 2000s, Lego faced significant financial difficulties. The company transformed its business strategy by refocusing on its core products, reducing costs, and expanding into digital platforms. Lego experienced a remarkable turnaround, becoming one of the world’s most successful toy companies.

8. Best Buy: Facing competition from online retailers, Best Buy underwent a successful turnaround by implementing omnichannel strategies, optimizing its supply chain, and enhancing the in-store customer experience. These efforts helped the company regain profitability and improve its market position.

9. Old Spice: Once considered an outdated brand, Old Spice underwent a successful rebranding campaign in 2010, targeting a younger audience with humorous and viral advertising. This turnaround resulted in increased sales and brand recognition.

10. Domino’s Pizza: In the late 2000s, Domino’s Pizza faced negative perceptions of its product quality. The company implemented a “Pizza Turnaround” campaign, openly acknowledging its flaws, improving recipes, and enhancing customer experience. This strategy led to significant sales growth and a positive brand image transformation.

These examples showcase some of the most successful business turnarounds in recent years. However, it’s important to note that assessing the success of turnarounds is subjective, and there may be other notable examples depending on different criteria and industry perspectives.

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